a private thought journal

a quiet place to work through hard thoughts

Catch a challenging thought, name the trap behind it, and reframe it into something kinder — privately, on your phone. No account, no cloud, no noise.

Download on the App Store

Launching soon on iPhone.

  • no account
  • stays on your device
  • locked behind Face ID
The Reframe app on iPhone: a screen titled “Reframe the original thought,” with a gentle note from your best friend and a space to write a truer, kinder way to see it.
A forest waterfall tumbling over mossy rock through dense Pacific-Northwest cedar.

The world can feel harder sometimes. Some days feel anxious for no reason at all — that's not a flaw in you.

And still: in the moment a hard thought turns piercing, no one else can think it through for you. That part is yours — a new challenge to overcome. Reframe is the tool for that exact moment — right when you need it, not at your next appointment.

who it's for

this is for you if…

  • You sometimes feel overwhelmed by emotion, and an anchor you can reach for in the moment helps.
  • You want to get better at naming what you feel and the thinking traps behind them.
  • You journal to help cope with challenging days.
  • You’re ready to lead your own recovery, since you know you have it in you to navigate these turbulent waters.
  • You believe small, steady effort compounds — and you’re willing to try something new that could support this.
A still mountain creek winding through bright green marsh grass, forested slopes rising under a clear Pacific-Northwest sky.

how it works

five gentle steps

Reframe starts from a simple idea: our thoughts shape how we feel. Change the thought, and the feeling can soften.

  1. 01

    Recognize

    the trigger — what happened? walk through the moment.

  2. 02

    Reveal

    the thoughts and feelings underneath, however raw.

  3. 03

    Review

    the thinking traps coming up for you.

  4. 04

    Revisit

    with compassion — speak to yourself like a good friend.

  5. 05

    Reframe

    the original thought into something kinder, and truer.

Over time, you'll see which traps show up most for you — and how much lighter a thought can feel once you've worked it through.

A weathered wooden boardwalk winding across a green mountain marsh toward forested slopes under a blue sky.

the work is hard. the growth is worth it.

Reframing a thought takes effort — and you're not doing it alone. We're here to help you through it, one small rep at a time. No streaks, no pressure; just a practice that compounds, quietly, into days that feel a little lighter.

The time you give yourself is the best return you'll ever get — paid back in peace, in steadier days, and hopefully, more inner joy.

private by design

everything stays on your phone

No accounts, ever.

Nothing to sign up for. Nothing to log in to.

No analytics, no tracking.

No pixels, no profiles, no one watching.

Zero network calls.

In normal use, nothing leaves your phone — you can verify it.

Locked behind Face ID.

Every time you open it, only you get in.

The one exception is Reframe Pro's optional AI insight. It only sends what you choose, only after you confirm exactly what's sent — and we never store it or use it to train models. Off by default.

what you can do

a quiet toolkit for the hard moments

Reframe, step by step

Capture a difficult thought and work it through with gentle, guided prompts.

A free-form journal

Just want a blank page? Write whatever’s on your mind, no wizard required.

See your patterns

Watch which traps show up most, and how your beliefs shift over time.

AI reflections

Optional, opt-in insight on an entry or your overall patterns. Reframe Pro.

Private reports

Export an entry to keep or share — password-protect it if you like.

Backups you control

Back up and restore everything from a file that stays in your hands.

reframe pro

everything's free. the AI is optional.

The whole journal, the five steps, your patterns, backups — all free. The optional AI reflections are Reframe Pro. Choose what fits.

Monthly

Try Pro month to month.

best value

Yearly

The same, for less over a year.

Lifetime

Pay once. Yours to keep.

Live pricing is shown in the App Store, in your local currency.

a note on hard moments

Reframe is a tool for reflection, not a substitute for professional care. If you're ever in crisis, you deserve real support now — in the US and Canada, call or text 988. In BC you can also reach 1-800-SUICIDE (1-800-784-2433). In an emergency, call 911.

“I built Reframe because I needed it. I’ve sat in the sessions and done the worksheets, and at some point I wanted to carry the work with me — somewhere private, for the exact moment a thought turns loud. No one was coming to do that part for me. So I made the tool I wished I’d had. If it makes your days a little lighter the way it has mine, that’s the whole point.”
Alberto — founder, and one of Reframe’s users
A great blue heron standing still in the shallows of the Salish Sea on a calm grey day, forested mountains beyond.

Take a breath. Write it down. See thoughts objectively.

Download on the App Store

Launching soon on iPhone.